Sustainable Use of Plastic Money: An Integrated Approach

March 9, 2024

Project ID: ARP/2023/BBA/04/01

Funding Source: AUST Internal Research Grant

Project Awarded: 13th September, 2023

 

Principal Investigator:

Ms. Rifat Parveen Bokhari

Assistant Professor, School of Business, AUST

 

Co-principal Investigator/s:

Dr. S.M. Shafiul Islam,

Professor, School of Business, AUST

 

Ms. Nahida Sultana

Lecturer, Dhaka University

Project Duration: 1 year

Budget approved: 4,97,000/-

 

Expected Research Outcomes:

  • Impact of identified factors on consumers’ satisfaction towards using plastic money is significant.
  • Consumers’ gender, age and education level significantly moderate their plastic money adoption
  • Customers’ attitude towards sustainability positively strengthens the association between satisfaction and users’ continuance of plastic money.
  • Satisfaction is a significant positive determinant of continuance usage intention of plastic money.
Posted in Project and tagged